Today,  

Fights over the search market are far from over, but companies appear to have picked out the mobile market as their next battleground. And with a service known as FireEagle, Yahoo might well gain an early advantage on this front.

FireEagle will, with any luck, get a new name before it is brought out of alpha testing; the current moniker seems strange and unrelated to any concrete concept. Also, Yahoo surely doesn’t want to the guys at Firefox to get credit for this service; unlike some of Yahoo’s other offerings, FireEagle appears to have a lot of potential.

Michael Arrington writes, “It is a platform for controlling people’s location information. Tell it (directly or via a third party application built on FireEagle’s APIs) where you are (give it specific lat/long, or a city name, or a zip code, etc.) and it will note your location. Alternatively, users with GPS phones (or other GPS device) could set it to periodically update FireEagle with geo information.”

The usefulness of this service in combination with Flickr’s geotagging has already been noted, and developers are sure to think of a lot of other ways to have fun with concept. Privacy will be an issue (especially given Yahoo’s recent exchange with Congress), but users should be able to control FireEagle’s tracking abilities.

According to Arrington, FireEagle - or whatever it comes to be called - will launch within the next month.

Tags: Yahoo, FireEagle

(Link)

Admin wrote: ”The programme, called Best Practice Funding, will wind up at the end of 2008.”
(Link)

Admin wrote: 

The clinic consists of a live, interactive landing page optimization clinic run by industry experts. Audience members will be asked to submit websites and any paid search campaigns prior to the clinic and samples will be chosen for live analysis.

Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

Speakers: Jimmy Ellis, Director of Optimization Research, MarketingExperiments, Marc Wachen, CEO and co-founder, Optimost, Scott Miller, President and founder, Vertster

The session kicks off and suggestions and advice follow: landing page optimization is important and it’s the small things about it that matter the most, similar to the maxim "less is more." the question you need to ask is why would you want to inundate a ready to buy customer with info that he could find elsewhere and with ease? Even if you consider a prospect who’s interested in details and that the techno part of you gadget is the latest, wouldn’t such a customer want to get the details from a knowledge based site, or he might have already found out all the info beforehand.

He suggests that what’s common to all humans is, that when they’re ready to buy, they’re indeed ready for it. He cites the his girlfriend’s example, says that they own a home brew kit, costing a $200, and she’d found out all about it which he didn’t.

You need to identify what’s the most important thing in a landing page and focus on that eg How do, you the prospect act? What you have here is Marketing 101, for those who are ready to buy show’em how easily they can, those who aren’t ready, make sure they are, and for those who’re doubtful, instill trust in them.

It’s Miller now, he talks about the three Cs, the first is to Capture attention, 2.Communicate the value of your product & 3. Close the deal, you need to ask for the sale and ensure that it’s all easy and smooth to make a purchase.

Ellis emphasizes the point of building trust, and how important it is. Also that if you’ve users who’re happy, let the new ones know about their good experiences. Eg if you’ve made your site secure then you should make this info common and communicate it.

Comments

(Link)

Today,  Search engines are YOUR best source for getting new customers. Search engine optimization (SEO) is the cheapest way for you to get new customers.You may or may not know what is referred t…
(Link)

Today,  I’m finding way too many instances of sites experiencing problems which may be due to issues revolving around meta descriptions, duplication, and believe it or not, lack of having one.
(Link)